{"product_id":"fashion-flip-book-agata-serge-balba-nyc-drop","title":"Fashion Flip Book Agata Serge - Balba NYC DROP","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFashion Flip Book\u003c\/strong\u003e\u003c\/em\u003e is a limited-edition photography book by Agata Serge - a reflection on identity, individuality, and the evolving role of fashion models. Shot entirely on medium-format film, this 296-page hardcover celebrates process, personality, and storytelling through timeless analog photography and contemporary design.\u003c\/p\u003e\n\u003cp\u003eThe book is divided into two parts: \u003cstrong\u003ean interactive flip section\u003c\/strong\u003e, where viewers can mix and match model segments - a playful and symbolic take on identity and fragmentation, and a series of standalone fashion editorials, each focused on the individuality, energy, and emotional presence of its subject.\u003c\/p\u003e\n\u003cp\u003eWhat began as a single idea grew into a three-year journey across New York, London, Los Angeles, and Paris. Each chapter of \u003cem\u003eFashion Flip Book\u003c\/em\u003e captures an iconic figure in fashion - fifteen models whose presence, individuality, and personal stories shaped the project.\u003c\/p\u003e\n\u003cp\u003eFrom the intimacy of the darkroom to the scale of international productions, the book blends craftsmanship with narrative. Every frame was shot on a Mamiya RZ67, every selected negative hand-printed in the darkroom at ArtLab Warsaw, then carefully scanned and refined. Out of 3,920 frames, just over 300 were chosen to form a cohesive body of work.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eThe Flip Section \u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cp\u003eAt the core of the book is a unique interactive element: a flip section that divides each photograph into head, torso, and legs. By turning these segmented pages, readers can mix and match different parts of the models, creating thousands of unexpected silhouettes and combinations.\u003c\/p\u003e\n\u003cp\u003eThis playful design carries a deeper meaning. It reflects how, for decades, models were often treated as interchangeable figures in fashion, while Fashion Flip Book reclaims their individuality. Each combination becomes both a commentary and a creative act - reminding the viewer that identity is never fixed, but fluid, multifaceted, and open to reinterpretation\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThe Models\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eFashion Flip Book brings together fifteen icons of fashion: \u003cstrong\u003eHelena Christensen\u003c\/strong\u003e, \u003cstrong\u003eAmanda Murphy\u003c\/strong\u003e, \u003cstrong\u003eColin Jones\u003c\/strong\u003e, \u003cstrong\u003eTasha Tilberg\u003c\/strong\u003e, \u003cstrong\u003eHanne Gaby Odiele\u003c\/strong\u003e, \u003cstrong\u003eKarolina Kurkova\u003c\/strong\u003e, \u003cstrong\u003eAnja Rubik\u003c\/strong\u003e, \u003cstrong\u003eSaskia de Brauw\u003c\/strong\u003e, \u003cstrong\u003eMilla Jovovich\u003c\/strong\u003e, \u003cstrong\u003eAlex Consani\u003c\/strong\u003e, \u003cstrong\u003eAmelia Gray\u003c\/strong\u003e, \u003cstrong\u003eGeorgia Palmer\u003c\/strong\u003e, \u003cstrong\u003eSasha Pivovarova\u003c\/strong\u003e, \u003cstrong\u003eLara Stone\u003c\/strong\u003e and \u003cstrong\u003eAweng Chuol\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eEach editorial is both portrait and story - a collaboration shaped by personality, energy, and emotional presence.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFashion Essay by Alessia Glaviano\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe book features a specially commissioned essay by \u003cstrong\u003eAlessia Glaviano\u003c\/strong\u003e, Head of Global Photo Vogue. In her text, Glaviano explores the shifting role of models in fashion - from silent mannequins of the past to today’s cultural voices and collaborators.\u003c\/p\u003e\n\u003cp\u003eHer essay frames \u003cem\u003eFashion Flip Book\u003c\/em\u003e within a broader conversation about identity, representation, and the power of images to shape culture. It adds a critical perspective to the visual narrative, giving readers both context and reflection, and underlining the book’s position not only as a photographic object, but also as a cultural document. \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eArt Direction \u0026amp; Cover Design by Federigo Gabellieri\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe visual identity of \u003cem\u003eFashion Flip Book\u003c\/em\u003e was shaped in close collaboration with \u003cstrong\u003eFederigo Gabellieri\u003c\/strong\u003e, whose art direction brought coherence and clarity to the project’s many layers. Together, we translated a body of work created over three years and across four cities into a single narrative - balancing the raw intimacy of film photography with the refinement of a carefully curated object.\u003c\/p\u003e\n\u003cp\u003eThe cover design reflects the book’s essence: minimal, sculptural, and timeless. Its bold typography and restrained layout echo the interplay of contrast that defines the images within- light and shadow, individuality and interchangeability, playfulness and depth. Every detail, from the choice of paper to the rhythm of the spreads, was considered to create a tactile experience where form and content speak with one voice. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eFrom the first moment, this project has been a collective effort, built through trust and collaboration. In gratitude, the proceeds from 100 copies will be donated to SEXEDPL, created by Anja Rubik, one of the book’s featured models.\u003c\/p\u003e\n\u003ch5\u003eSecure your copy today!\u003c\/h5\u003e","brand":"Balba NYC","offers":[{"title":"Default Title","offer_id":57638062653823,"sku":null,"price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/8640\/7295\/files\/1F39E5D3-0052-4841-BA18-FF5946E0F2EA.png?v=1779996918","url":"https:\/\/balbanyc.com\/products\/fashion-flip-book-agata-serge-balba-nyc-drop","provider":"Balba NYC","version":"1.0","type":"link"}